Develandoo partnered with big CPG brands such as Coca Cola, Electrolux, Procter & Gamble, etc. to conduct market research before launching a new product. Our AI platform answered the following questions: What are the best new product features? What is the most attractive packaging? What market has the best potential and why? Thereby potential customers evaluate four variants of a new product comparing it with some well-known benchmark. Based on survey data and a configuration (the types of reports needed) our service classifies respondents, calculates consolidated data, creates conclusions and recommendations on each product. Based on respondent’s text comments and likes/dislikes of some packaging areas it provides a visual report and highlights relevant phrases for improvement considerations.