Develandoo’s AI Innovation LAB participated at the 21st annual Internet World – the E-commerce Trade Fair, which is one of Europe’s leading e-commerce trade fairs. Internet World took place on March 7- 8, 2017 at the Munich Exhibition grounds. There were over 400 exhibitors and sponsors in two exhibition halls spanning 22,000 square meters with 16,000 attendees from Germany and abroad. The trade fair was an excellent platform for networking and one-to-one business meetings with potential customers. The main topics of the Internet World Fair were E-commerce, multichannel, online marketing, logistics, software, e-payment, usability, and social media. The fair is accompanied by a high-caliber congress, which is under the motto, “The Future of E-commerce.”
Being among the participants of the fair, Develandoo was proudly presenting the latest E-commerce platform in conjunction with VR and AR add-ons, as well as the marketing predictive analytics platform AdTopus developed in collaboration with Develandoo Labs. These platforms provide full power to marketers and sales teams to profile and understand their ideal customer. AdTopus is a unique B2B marketing analytics platform which enables users to create, launch, and analyze social media marketing campaigns as well as predicts performance and key metrics during the configuration phase. By using AdTopus customers could do amazingly well in raising brand awareness and understanding the analytics mechanism in the e-commerce market.
Nowadays, virtual and augmented realities are making dramatic leaps forward as companies find ways to introduce smell and touch, expanding customers’ sensory experiences. Regarding virtual reality, Develandoo shares the same business approach and collaboration opportunities, which are based in the shop room planning, furnishing, and decoration space. The successful incorporation of VR and AR into retail models also has the potential to vastly change the way retailers are thinking about stores of the future. Develandoo is offering retailers the opportunity to transform how people shop and how they feel about the experience of designing their own room with the use of furniture, exterior and interior design equipment.